1991
In 1991, Steinigke embarked on a trendsetting path:
Instead of selling only third party trademarks, the company now invested in developing an own brand.
Under the name of Eurolite, the first own lighting products came into existence.
The big success of Eurolite then led to the creation of more own brands: Later in the 1990s, Alutruss, Europalms, Futurelight, Omnilux and Omnitronic were launched.